Are unbranded guitars safe to buy?

I missed out on a beautiful goding lg guitar for �350 but I have seen this guitar http://cgi.ebay.co.uk/Matt-Bellamy-MUSE-Mattocaster-Inspired-Guitar-/280606515690?pt=UK_Musical_Instruments_Guitars_CV&hash=item415573a1ea#ht_713wt_1139 Will it play good, I know you can't know for sure but what do you reckon, good deal etc?